MADE IN INDIA
The Bharat Floorings Group is the leader in quality cement floorings - a reputation held for over 90 years. In 1922 Bharat pioneered the cement tiles industry in India as part of the Swadeshi movement as a contribution to India’s economic independence by producing tiles of international quality to replace imports. We created a unique product suited to Indian conditions.This time we travelled back to our roots and created a tile range inspired by our country’s diversity, heritage, cultures and our art.
Every state in India, every community in every direction of the country has its own idiosyncrasies, which is fascinating. Embodying this characteristic, and in keeping mind the speciality of each state we have introduced the ‘MADE IN INDIA’ series. Whether it’s the Phulkari range from Haryana, or the majestic Jharokha from Rajasthan, whether it’s the intricate Pashmina from Kashmir or the traditional Bindi from West Bengal, each forte has been entwined into the designs to stand for what India truly represents. UNITY IN DIVERSITY!
Goa’s long history as a Portuguese colony prior to 1961 is evident in its preserved 17th-century churches and the area’s tropical spice plantations. Goa is also known for its beaches, ranging from popular stretches at Baga and Palolem to those inlaid - back fishing villages such as Agonda. Inspired by the never ending iconic beaches wecreated the WAVES TILE.
Himachal Pradesh is known for its natural environment, hill stations, temples and monasteries. Monasteries in the state are a prominent part of the history and culture of this region. Some locations lie in the relative isolation of tribal areas while others serve as the heart of their town’s tourism. One of the many symbols of these monasteries is the endless knot, an ancient symbol representing the interweaving of the Spiritual path, the flowing of Time and Movement within That Which is Eternal. Inspired by this symbol we created the ENDLESS KNOT TILE.
Between the majestic Himalayas and the magnanimous Bay of Bengal, lies the eastern state of West Bengal. This state serves as home to many talented artisans in India. The unique rustic and mystic charm of Bengal crafts are admired byart lovers the world over. Jamini Roy one such artist born in West Bengal, who created a unique art style for himself was the inspiration to our BINDI TILE.
Assam is a state in north eastern India known for its wildlife, archaeological sites and tea plantations. In the west, Guwahati, Assam’s largest city, features silk bazaars and the hilltop Kamakhya Temple. This silk is made to use their traditional sarees known as Mekhela Chador. These sarees have ornamental designs on the them are traditionally woven, never printed. Sometimes a woven pattern called the pari, is stitched along the sides of a chador, or along the bottom of a mekhela. Inspired by these patterns we created the MEKHELA TILE.
Land of the Dawn-Lit Mountains is the sobriquet for this beautiful state. It is also known as the Orchid State of India or the Paradise of the Botanists. Geographically, it is the largest of the North – eastern Seven Sister States.. As in other parts of Northeast India, the people native to the state trace their origins to the Tibeto-Burman people. Inspired by the Harmony Symbol used on the monasteries in this region, we created the HARMONY tile
The folk heritage of Punjab, a vibrant state in North India, reflects its thousands of years of history. Phulkari, a rural tradition of hand embroidery, literally meaning “flower work”, is created by the women of Punjab. Each regional group is identifiable by its unique embroidery work. The word phulkari usually indicates the lightly embroidered headscarf, dupatttas or shawl that is lovingly crafted by the women of Punjab. The colourful Phulkari dupatta of Punjab is famous in India and abroad. Inspired by its geometric floral designs we created our own PHULKARI TILE.
Nagaland is a mountainous state in Northeast India. Tribe and clan traditions and loyalties play an important part in the life of the Nagas. Weaving is a traditional art handed down through generations in Nagaland.Each of the tribes has unique designs and colours, reflected in their striking shawls, shoulder bags, decorative spears,table mats, wood carvings, and bamboo works. Among many tribes, the design of the shawl denotes the social status of the wearer. The Chang Shawl of Nagaland is famous in India and abroad. Inspired by this we created the CHANG WEAVE TILE.
In Madhya Pradesh, the Gonds inhabited the dense forests of the Vindhyas, Satpura and Mandla in the Narmada region of the Amarkantak range for centuries. The central province was called Gondwana since the Gonds reigned here. As many as four separate Gond Kingdoms – existed in the northern, central and southern parts. Inspired by them and their extremely unique andintricate artwork we created a GOND ART TILE. The Gond tribal community is one of central India's largest indigenous communities and their art is an expression of their everyday quest for life. The Gondart rendezvous with the belief that "viewing a good image begets good luck".
Most commonly found in the Mughal and Rajput style of architecture, a Jharokha is an over-hanging enclosed balcony or stone window, mostly canopied, generally employed for additional architectural beauty to the mansions. During earlier days, women with purdah used this to watch outside events by hiding themselves behind this vital structure that also fulfilled its duty as a decoration instrument.Taking inspiration from this structure, we created the JHAROKHA TILE. This gives an ethnic as well ascontemporary look.
Pashmina is a fine type of cashmere wool, which is largely used in the production of shawls, popularly found in Kashmir. The designs found on these are usually oriental in nature, incorporating floral and paisley designs along with very intricate yet large motifs.The PASHMINA range has been inspired by these patterns, as well as the landscapes of this region. The intricate patterns in solid colours are closely associated with the rich heritage of Kashmir that is refreshingly traditional.
Kolam is a form of drawing that is made using rice flour or chalk powder along with naturally/synthetically coloured powders. The patterns include geometrical lines and curved loops, drawn around a grid pattern of dots. Kolam is a representation of celebration and thought to bring prosperity to homes in Tamil Nadu. Drawing inspiration from the symmetry and precision in these patterns, the KOLAM range is traditional, and combines the many facets and forms depicted in these drawings.
Derived from the Sanskrit word ‘bandha’, Bandhani is a type of tie-dye textile that involves dyeing a fabric, which is tied tightly with a thread at several points to form a figurative design. Hugely popular among the masses, these intricate designs are usually made on vibrant backgrounds Largely found and associated with Gujarat, the diamond shape that is formed while dyeing the fabric was the inspiration for the BANDHANI range. The range depicts the culture and festive spirit of the state, which has been inspired by murals and motifs which is believed dateback to the 5th century.
A popular traditional sweet in Maharashtra, modak is a sweet rice dumpling, traditionally dished out during the festival of Ganesh Chathurthi. They represent the zeal and enthusiasm most evident during any celebration of life.The MODAK range has been inspired from the drop-like shape of these sweets. The illustrations used are curvy at the bottom and pointed at the edge, similar to the traditional form of the sweet.