MADE IN INDIA
This time we travelled back to our roots and created a tile range inspired by our country's diversity, heritage, cultures and our art. Every state in India, every community in every direction of the country has its own idiosyncrasies, which are inimitable and fascinating. Embodying this characteristic, and in keeping the Speciality of each state we have introduced the‘MADE IN INDIA’ series. Whether it’s the tribal Gond range from Madhya Pradesh, or the majestic Jharokha from Rajasthan, whether it’s the intricate Pashmina from Kashmir or the scrumptious Modaks from Maharashtra, each forte has been entwined into the designs to stand for what truly represents India. UNITY IN DIVERSITY!
In Madhya Pradesh, the Gonds inhabited the dense forests of the Vindhyas, Satpura and Mandla in the Narmada region of the Amarkantak range for centuries. The central province was called Gondwana since the Gonds reigned here. As many as four separate Gond Kingdoms – existed in the northern, central and southern parts. Inspired by them and their extremely unique andintricate artwork we created a GOND ART TILE. The Gond tribal community is one of central India's largest indigenous communities and their art is an expression of their everyday quest for life. The Gondart rendezvous with the belief that "viewing a good image begets good luck".
Most commonly found in the Mughal and Rajput style of architecture, a Jharokha is an over-hanging enclosed balcony or stone window, mostly canopied, generally employed for additional architectural beauty to the mansions. During earlier days, women with purdah used this to watch outside events by hiding themselves behind this vital structure that also fulfilled its duty as a decoration instrument.Taking inspiration from this structure, we created the JHAROKHA TILE. This gives an ethnic as well ascontemporary look.
Pashmina is a fine type of cashmere wool, which is largely used in the production of shawls, popularly found in Kashmir. The designs found on these are usually oriental in nature, incorporating floral and paisley designs along with very intricate yet large motifs.The PASHMINA range has been inspired by these patterns, as well as the landscapes of this region. The intricate patterns in solid colours are closely associated with the rich heritage of Kashmir that is refreshingly traditional.
Kolam is a form of drawing that is made using rice flour or chalk powder along with naturally/synthetically coloured powders. The patterns include geometrical lines and curved loops, drawn around a grid pattern of dots. Kolam is a representation of celebration and thought to bring prosperity to homes in Tamil Nadu. Drawing inspiration from the symmetry and precision in these patterns, the KOLAM range is traditional, and combines the many facets and forms depicted in these drawings.
Derived from the Sanskrit word ‘bandha’, Bandhani is a type of tie-dye textile that involves dyeing a fabric, which is tied tightly with a thread at several points to form a figurative design. Hugely popular among the masses, these intricate designs are usually made on vibrant backgrounds Largely found and associated with Gujarat, the diamond shape that is formed while dyeing the fabric was the inspiration for the BANDHANI range. The range depicts the culture and festive spirit of the state, which has been inspired by murals and motifs which is believed dateback to the 5th century.
A popular traditional sweet in Maharashtra, modak is a sweet rice dumpling, traditionally dished out during the festival of Ganesh Chathurthi. They represent the zeal and enthusiasm most evident during any celebration of life.The MODAK range has been inspired from the drop-like shape of these sweets. The illustrations used are curvy at the bottom and pointed at the edge, similar to the traditional form of the sweet.