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Single Tile
Pherozesha
A range re-created by chairperson Mrs. Dilnavaz Variava from the 1920s BFT Catalogue.

Born in Mora, Uran to a relatively poor Parsi family, he was studying to become a Solicitor when Jamshed Nusserwanji Mehta inspired him with the idea that India needed economic independence in addition to political independence. He left his studies, borrowed Rs.30,000 and founded the Bharat Flooring Tile Company in 1922 along with Jamshed Mehta, Jamshed’s nephew and Rustom Sidhwa. The name Bharat was an affirmation of his commitment to swadeshi and swaraj. A man of courage and vision, Pherozesha pioneered Bharat Metal Printers, TIPCO, Grindwell Abrasives and other companies.  He believed in the trusteeship of wealth and with the help of his wife, Tehmina, he started schools in Deolali, Nashik district, to give high-quality education to poor children. He was committed to providing the highest quality and affordable prices. In a few years, the import of tiles stopped, as even the British and India’s maharajas preferred the swadeshi Bharat tiles.

Symbolism

Design: Strong, bold design, visionary (stars), multiple products and  enterprises (diverse elements), humanitarian (flowers) , the pursuit of excellence (stars)

Colours: Bold (deep red), high integrity (cream)

Border: Strong, bold chain represents a team of loyal managers and people.
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Thickness

Flooring - 23mm - 25mm

Cladding - 16mm - 18mm

Material

Topping - White cement, pigment, filler

Backing - Grey cement, Stone Grit/ Dust

Stock

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Other patterns from same collection

Rustomji
Russi

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